The COVID-19 pandemic has disrupted multiple industries globally, and one of its casualties is the real estate market. Although there’s no restriction on house-moving activities, stay-at-home orders and social distancing protocols make it difficult for real estate agents to continue with their usual selling strategies. As such, the property market needs to find online alternatives to
Every marketing funnel starts with leads. As competition grows at the bottom of the funnel, generating the right leads has become a priority. Real estate brokers are adopting solutions other than search engine optimization (SEO) to improve their reach. More business owners are discovering the advantages of using demand generation in their digital marketing campaigns.
A real estate agent guides and assists people in buying, selling, and renting residential and commercial real estate properties. To accomplish these tasks, an agent also performs several other functions: Advertise a property Find buyers, sellers, renters, tenants, and landlords for their clients Find properties that match their clients’ needs Draw up contracts for real
The real estate industry is highly competitive, both offline and online. Attracting the right people means making your presence known. Local SEO is an effective strategy to improve your real estate brokerage’s visibility online. Discover how to use it to your advantage to improve your bottom line. Real estate agents and brokers face the challenge
The real estate industry has been gradually making the shift to digital even before the COVID-19 pandemic. But the global health crisis made this shift more urgent. It also emphasized the possible consequences of having no online presence on business survival and performance. Discover how you can future-proof your real estate brokerage with digital marketing.
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