The real estate industry is highly competitive, both offline and online. Attracting the right people means making your presence known. Local SEO is an effective strategy to improve your real estate brokerage’s visibility online. Discover how to use it to your advantage to improve your bottom line.
Real estate agents and brokers face the challenge of attracting new clients. Doing so has become more difficult with the ongoing pandemic. Traditional marketing collaterals, such as billboards and flyers, are no longer practical, with people now more home-based. Promoting your listings to potential buyers and sellers, even in the area, requires non-traditional marketing solutions.
Your online presence plays an essential role in generating valuable leads. With a comprehensive digital marketing plan for real estate brokers, you can easily shortlist qualified leads into those ready to be converted into clients. Localizing your search engine optimization (SEO) strategy helps accomplish this.
How to Reach Your Local Market Online
Search engines have changed the way people look for products and services. It has provided them with a convenient and highly accessible source of information. Instead of looking through a phonebook, customers instantly go to a computer, tablet, or smartphone and type something in the search bar to find a product, service, or location.
When a potential client looks for listings, they may type in the kind of property they’re looking for and the location they want in their search query. This is called local search. It sends the message to search engines that the searcher is looking for information about a listing in a specific place or area.
Search engines answer this by matching websites and web pages with the query. By including the location, the searcher helps search engines narrow down the results to the most relevant, saving them the hassle of wading through listings that have no value to them.
By optimizing your online presence for these localized searches, you can increase the number of qualified leads you attract.
Moreover, it allows you to get a better look at the local market of your listings. With this additional insight, you can develop strategies that will help you close more deals.
How to Use Local SEO Improve Business Performance
The ultimate goal of local SEO is to direct your audience toward your brick-and-mortar office. It’s a strategic process of optimizing web pages, content, and guest blogging efforts to improve your chances of appearing on local search results. Unlike general SEO, local SEO targets people within or around the location of your listings, especially those who specifically typed the place or the terms “near me” in their search queries. Using this digital marketing strategy and making the right adjustments will help you improve your real estate brokerage’s business performance. Here are ways to do it.
Select Relevant Keywords
In addition to listing down keywords that reflect your services, you need to identify similar and related terms. Once you’ve accomplished this, it’s time to classify your keywords into two categories: buying intent and research intent.
- Buying Intent provides insight into where people are in the marketing funnel. Strategizing using this information allows you to create landing pages that generate higher conversions.
- Research Intent provides insight as to who can be potential clients. Search queries in this category typically include phrases like “home prices” or comparisons like “house vs. apartment.” Use these keywords to create content that builds your authority online.
Optimize for Mobile
According to recent data, 60% of Google searches are made through mobile devices. However, you risk losing out on valuable transactions when your web pages are not optimized for mobile use. Additionally, it can affect your ranking in search engine result pages (SERPs).
- Utilize a responsive design that will adjust accordingly to the device a visitor uses to view your website.
- Improve page speed by optimizing images. A slow loading time, especially on mobile, will cause visitors to exit the page.
- Enhance site navigation for mobile; make it easier for visitors to find and switch pages to keep them on the website.
Register to Online Directories
Online directories, including Google My Business (GMB), improve your discoverability online. Search engines use your information here to determine your relevance in local searches.
- Make sure all the information (e.g., business name, physical address, contact information, etc.) you put in is accurate.
- In GMB, customize your page by including your business hours, appealing photos, and a link to your website’s homepage.
- Write a short but informative description of your real estate brokerage; make sure to include a list of your services and a call to action.
Leverage your real estate website to acquire more clients. By optimizing your online presence for local searches, you create opportunities for your business to reach the right people. Rather than merely generating leads, you can attract visitors that are easier to convert into clients.Find out how to leverage local SEO strategies for your bottom line. Get in touch with REcall Agency to discover the digital marketing solutions available to you. Call us at +66955490236 or send an email to contact@recall-agency.com.
