The COVID-19 pandemic has disrupted multiple industries globally, and one of its casualties is the real estate market. Although there’s no restriction on house-moving activities, stay-at-home orders and social distancing protocols make it difficult for real estate agents to continue with their usual selling strategies.
As such, the property market needs to find online alternatives to traditional real estate marketing methods to thrive in the new normal. Many agents are adjusting their processes and considering new tools that will allow them to continue making sales amid the pandemic.
REcall Agency shares three real estate technologies that help agents digitise property buying and selling.
1. CRM Software
A real estate Customer Relationship Management software serves as an online database for prospect and client information. This centralised database allows agents and realtors to digitally manage their contacts and clientele, saving precious time on manual data entry.
CRM offers plenty of functions and benefits for real estate agents. Here are some of them:
- Organise prospect information according to how far along they are in the home buying process. This function makes it easier to keep track of people you have yet to contact, those you have to follow up on, and those about to close escrow.
- Quickly respond to property inquiries and concerns.
- Maintain contact with past clients for better relationship cultivation, increasing the chances for future referrals.
- Automate tasks such as follow-ups after open houses and scheduling appointments.
Agents can also get valuable insights from their CRM software. These data help you understand the profiles and buyer’s journey of your leads to align your selling strategies accordingly.
2. Online Contract Management Solution
Some software programs allow agents to virtualise in-office appointments to review and sign purchase and sale agreements, contracts, and closing papers. This way, you can stay compliant with social distancing protocols and simultaneously make your clients feel safe.
Through online contract management solutions, you can quickly draw up new contracts, make amendments and negotiations, include pre-determined conditions, and have documents signed. Combine your document management platform with teleconferencing so you can discuss contract details virtually with your clients.
Another benefit of online contract management solutions is that the documents are automatically stored in the cloud. Say goodbye to bulky, physical paperwork that’s difficult to store, keep track of and take too much time to digitise.
3. 3D Virtual Tours
House tours are one of the biggest challenges for real estate agents during the pandemic. Property viewing is an integral part of the home-buying process, helping buyers form an emotional connection with the house. Luckily, you can still hold tours amid the COVID-19 outbreak through virtual 3D technology.
3D virtual tours allow homebuyers to inspect your property in an immersive, realistic way, letting them feel like they’re really inside the house. Before, these tours were mostly reserved for luxury listings targeting high-value clients with an inclination for tech-savvy homes. But with the pandemic changing the property market, this technology is now a must-have for all listings.
One popular virtual tour platform is Vizoport, which creates live guided tours for you and your clients. You may host the tour yourself through the Vizoport platform to establish a more personal connection with your client.
COVID-19 forced industries to adapt quickly to a new business environment. For the real estate industry, the pandemic accelerated technology adoption. Agents who can utilise the right tools and technology have better chances of thriving in the new normal and beyond.
Adapting to Digital-First Interactions
REcall Agency helps businesses, including real estate firms and agents, leverage online platforms to power their growth. We offer digital marketing solutions, including SEO, PPC advertising, web design and social media marketing to strengthen your online presence and attract more leads.
We partner with Vizoport, an easy-to-use software that provides all your real estate content production needs in one place. Vizoport provides virtual builds and construction, photo staging and digital brochures on top of 360 tours, helping real estate agents adapt to the digital-first market.
Call or email us today to arrange a consultation.
